Pacita Abad was a storyteller, a traveler, and an innovator. Born into a political family in 1946, her artistic journey was prompted when she moved abroad, initially intending to pursue graduate studies in the field of law. Shortly after, she took up Asian History in San Francisco, exposing herself to the 1970s robust art scene. She has traveled extensively, setting in motion a lifetime of exploration, frequently revisiting her homeland and residing in various locations around the world. Needless to say, her peripatetic lifestyle shaped her perspective, infusing cultures and social consciousness into every piece she created.

Weaving Culture into Canvas

Abad was an avid collector—not just of experiences, but of materials and traditions. The fabrics and weaving techniques she encountered through her transglobal ventures inspired the creation of the trapunto painting, a process that involves layering, stitching, stuffing, and sewing fabric into canvas. Crafting an art that was not just seen but felt—vibrant, tactile, and deeply expressive. Through color, texture, and intricate patterns, she transformed personal and collective narratives into something tangible, giving voice to the places and people that shaped her journey.

A Vivid Sense of Identity

As a reflection of both her personal and global consciousness, Abad’s works centered around various themes relating to sociopolitical commentary, cultural celebration, and abstract exploration. Her art carried the weight of history and the urgency of the present, capturing stories of resilience, displacement, and celebration. Whether evoking political demonstrations, migration from the purview of an immigrant, or other nuances of society’s disenfranchised including indigenous and tribal identities, her artistry is an expression of experiences across communities, economies, and histories—probing into unchartered reflections with a sense of global identity.

An Enduring Legacy

Pacita Abad passed away in 2004, but the ripples of her legacy endures. Beyond exhibitions that celebrate her extensive oeuvre and significant contributions to contemporary art, her imprint persists to resonate even beyond the confines of the art community. She is revered for her role as a trailblazer for female artists and for her innovative commitment to illustrating cultural perspectives through dynamic visual storytelling.

As creative professionals, we draw parallelisms from Abad’s art and visions. At DFT, we believe that great design is nestled in great inspiration. Our global footprint and wealth of experience serve as powerful catalysts that amplify us to uniquely express the visions of our collaborators. We accentuate the nuanced and bring in novel perspectives—ultimately crafting compelling and meaningful stories for the brands we articulate.

Visit the Pacita Abad: Philippine Painter exhibition on the 3rd Floor of the Metropolitan Museum of Manila until March 30, 2025.

The post THE HOMECOMING TO CULTURE—Pacita Abad at the Metropolitan Museum of Manila appeared first on Design For Tomorrow.

It is high time for the printed art form to take center stage as Spruce Gallery opens its doors to the public in Ortigas Center.

The store’s carefully selected collection of magazines spans a wide range of titles, from indie faves Monocle, The Gentlewoman, Kinfolk, Apartamento to design bibles like Design Anthology, It’s A Passion Thing, Wallpaper, Frame; LGBTQ+ zines such as Butt, Boys! Boys! Boys!, Kink and iconic Japanese titles such as Popeye and Casa Brutus.  Each magazine is handpicked for its unique perspective and editorial excellence, ensuring that visitors will discover new and exciting voices in the world of publishing. As a champion of independent voices, Spruce Gallery will also prominently carry zines locally and from Southeast Asia. Many of these titles are being made available in the Philippines for the first time. 

In addition, Spruce Gallery Ortigas also features a rotating selection of art exhibitions, showcasing the works of emerging and established artists from the Philippines and around the world. The gallery’s commitment to celebrating diverse and innovative artistic expression provides visitors with a chance to experience the breadth and depth of contemporary art.

Spruce Gallery is the brainchild of Bonnapart Galeng and Ric Gindap, who are also colleagues at Design for Tomorrow, one of the Philippines’ top branding and creative agencies based in Manila, and now registered in Singapore. Gindap is currently Design for Tomorrow’s CEO and Chief Creative Director. DFT has just entered its second decade of vision articulation for high-profile clients, both in the Philippines and around the world.

Design for Tomorrow developed Spruce Gallery’s brand identity, logo design, packaging design, digital and social media applications, as well as signage design and in-store environment. Both Spruce Gallery and Design for Tomorrow will act as inseparable partners in our collective quest for various manifestations of creative expression. 

“Our biggest goal is to build a community,” says Spruce Gallery co-founder Bonnapart Galeng. “We really believe we’ve opened a space that will inspire creativity and attract like-minded individuals to embrace their own creative potential.”

Spruce Gallery welcomes readers, printmakers, artists, and creative enthusiasts from all walks of life as it opens its doors this month. It is located on UG3, Upper Ground Floor, of City & Land Mega Plaza along ADB Avenue in Ortigas Center, Pasig City.

To learn more about Spruce Gallery, follow their Instagram at @sprucegalleryph.

Photos by Jar Concengco

To request a press kit, please e-mail jam@designfortomorrow.co

The post Spruce Gallery Opens For Magazine Lovers In Manila appeared first on Design For Tomorrow.

It only took a year for this premier aesthetics clinic to become a powerhouse in elevating the beauty scene in the region, providing world-class beauty for Davaoeños and the Mindanao region at large. Davao is set to be the next beauty and wellness destination in the Philippines, putting the region along the list of prestigious aesthetic clinics across the country.

Prioré brings a well-rounded approach to Davao beauty and wellness. Prioré’s top-notch service is an experience of feeling confident and comfortable in your own skin, both inside and out, and the bespoke identity that DFT developed beauty and wellness branding that speaks to both the physical and the emotional. The triumphant celebration held recently was a resounding signal of the success of both the brand and vision of Prioré!

We’re more than excited to see what Prioré has in store for the coming years! Prioré has indeed elevated the beauty and wellness landscape in the city, and we’re more than honored to have collaborated with them in articulating this world-class branding vision to life. 

Learn more about Prioré’s services and more on their website and social media.

The post Prioré Beauty and Wellness Center Celebrates its First Anniversary appeared first on Design For Tomorrow.

This award-giving body celebrates distinctive and groundbreaking property globally, with categories ranging from interior design, architecture, and residential design projects. COMMTALK’s vision of a sustainably well-lived life earned high recognition marks.

Continuing years of collaboration, Alveo briefed Design for Tomorrow to publish the special 20th Year edition of COMMTALK, the brand’s engagement platform and community lifestyle magazine.

Themed “Panoramas of a Life Well Lived,” COMMTALK walks readers through different perspectives on living life and creating meaningful change from a wide array of topics such as design, technology, sustainability, art, lifestyle, and fashion. The publication also highlights the significant milestones of Alveo’s contribution to Philippine real estate and its contribution to nation building.

Design For Tomorrow delivered a thoughtfully-crafted edition through fresh stories, stunning visuals, and elegant design highlighting the work of innovators, craftspeople, creative thinkers, and the bright sparks that inspire and do things for a life well lived. 

Alveo’s achievements, vision, ideals and practice over two decades, filtered through the lens of sustainability and quality of life are celebrated in this landmark edition. The richly-produced magazine is widely distributed to all partner institutions and Alveo communities and beyond.

Design For Tomorrow is thrilled to receive the news of Alveo’s well-earned win at the TITAN Property Awards. We extend our congratulations to our loyal collaborators – the talented writers, photographers, designers, illustrators, stylists, editors, who all endeavor to elevate COMMTALK to the realm of excellence!

The post Alveo’s COMMTALK Magazine Receives TITAN Platinum Award for 20th Anniversary Issue appeared first on Design For Tomorrow.

Most recently, Arthaland unveiled its intent to usher in sustainable design thinking with the launch of Eluria – a sustainable, ultra-luxurious, and super-exclusive residential property in Rada, Legazpi Village, Makati. Limited to only 37 well-conceived units, the project has already garnered LEED, WELL CORE, EDGE, and BERDE certifications without compromising amenities, quality, and ideals.

Eluria’s architecture, with its contemporary treehouse concept integrated with the interiors’ Japanese philosophy of Wabi-sabi, is the masterful execution of FMB Architect Michael Banak. 

Manifesting a luxury home that is mindful of its context, place, and spirit and incorporating elements of nature results in an elegant condominium, full of space and light and replete with top-line materials, finishes, and sustainable features. MJB further elaborates on the thought process behind Eluria in the above extensive interview.

The Eluria brand, conceived by Design for Tomorrow, echoes the project’s sophistication and craftsmanship. DFT commissioned a bespoke typeface from Tudotype Foundry‘s João Miranda that speaks of the brand’s values, aspirations, and personality. Eluria’s logo embodies “a house flourishing with beauty and light” or “a path to illumination,” communicating mindfulness, wellness, refinement, and purposeful life that embrace sustainable luxuries.

Design For Tomorrow also developed two vision articulation films, a suite of brand applications, an exclusive book/monograph, a brand experience strategy, showroom graphics, wayfinding system, and also instrumental for the conceptualization and realization of Arthaland’s prestige property services to support Eluria’s superior value.

For Arthaland, Eluria stands as its most ambitious project yet, and the commitment to sustainable luxury real estate will be Arthaland’s brand philosophy moving forward.

Architectural Design by FMB Architects
Eluria Showroom Design by Jigs Adefuin of Adefuin Design Studio
Bespoke Typeface by Tudotype Foundry
Date Published April 27, 2023

The post Eluria’s Sustainable Design For Ultra-Luxurious Living By Arthaland appeared first on Design For Tomorrow.

This launch was inevitable after a successful rebranding launch with their new boutique store in i12 Katong in Singapore with the new branding identity incorporated. The new identity created in collaboration with Manila-based creative consultancy Design for Tomorrow further communicated their mission to be kind to the environment and to the self with what one eats. Branding kindness for a plant-based dessert in Malaysia is a step towards creating brands in Southeast Asia that pursue sustainability and health & wellness in food and beverage products. Their expansion from Singapore is now in full swing to go towards neighboring Asian countries.

Kind Kones continues to share with the world how plant-based desserts are up to par with traditional confectionery, with collaborations on brands that share their advocacy for sustainability and greener living. Design for Tomorrow wanted to honor that commitment by putting their advocacy into their branding and design, creating bespoke yet accessible wordmarks and logomarks for audiences of all ages and profiles. The new retail products are a testament to their commitment to make plant-based products a staple and a suitable yet equally delicious choice as a dessert.

Find out more about Kind Kones’ story and branding identity here.

The post Kind Kones Launches New Retail Line-up Hitting Malaysian Grocery Stores appeared first on Design For Tomorrow.

In their pilot episode, they introduced Ishinomaki Laboratory, a design collective in Ishinomaki, Japan. Led by Architect and Designer Keiji Ashizawa, Ishinomaki Laboratory was created to serve as a reminder of the tragedy of the Great Earthquake of 2011, which left the town of Ishinomaki devastated and struggling to recover. In hopes of reintroducing the town of Ishinomaki to the world, they built Ishinomaki Home Base in collaboration with fellow designers in the area. Ashizawa sees the home base as a starting point for tourists to get to know the culture and history of Ishinomaki.

Design Will Save the World seeks to discover how design can act as a means to restore the world in more ways than one could imagine. Find out more about their story here.

The post Design Will Save the World Seeks Out Restorative Creativity appeared first on Design For Tomorrow.

Having experienced hundreds of branding, strategy, and design collaborations with successful entrepreneurs and CEOs at varying scales, international locations—from Singapore to South Africa, Tokyo to Tel Aviv, Bangkok to Berlin, we at Design For Tomorrow have had a handful of learnings harvested along the way.

Hopefully, you, dear reader, will consider this a love letter for our reciprocal sanity.

01. PRO FOR PRO

Transcending the transactional emotionlessness of “quid pro quo,” what creative partners appreciate foremost in a client is genuine professionalism. So please be reminded that your time is as valuable as your consultants’ time. Give context behind your decisions or state clear directions so there won’t be any unnecessary back and forth because of a missing detail. The Japanese are admirable when they consider punctuality sacred: you rob someone of a precious commodity that cannot be recouped—time.

02. FAITH HAS ITS REWARDS

Someone (whose name escapes us now) much wiser once put it this way: “I know my body, I know it very well, and I know where the pains are, but I will never dare try to operate on myself. I’ll trust the expertise of the doctor.”

Ditto for your brand. Once you, dear successful entrepreneur, bestow a consultant a degree of trust, the sincerity of that trust will never be wasted. Dedicated consultants will do everything in their power to make you succeed out of recognition of their expertise, talent, and skills. And beyond that, they will demonstrate what’s possible and come back with the best creative work as a sense of responsibility for that faith. We have collaborated with numerous clients who have trusted us in navigating the direction of their brand, and it was an enjoyable experience to be able to have free rein to show our expertise in its full potential.

This was all made possible because we made an effort to gain their trust. Setting clear expectations while laying down our meticulous process from a branding, strategy, and design perspective while giving room to explore beyond said expectation made for a willing and exciting collaboration from both ends. One such serendipitous example is a client’s chance visit to La Picara, a restaurant we branded in the Philippines that led to her collaborating with us for her beauty brand in Singapore.

03. RESPECT BEGETS THE SAME

“THIS is a multibillion peso company!” A founder/CEO thundered to us during a meeting. “And YOU are telling ME how to run this business?! HOW MUCH money do YOU have in your account?!”

Our team didn’t blink. I calmly replied: “Of course, you are entitled to do as you please—it IS your company. What have we got to lose? Probably an hour and gas money going on here in this meeting. But if you consider our proposal, you have everything to gain: we will commit to helping you. Look, you are besieged by fierce competitors and need all the help you can get. Besides, design is our ball game, not yours.”

This successful entrepreneur, Mr. CEO, not only became a client but became our friend. Moral of the story: respectfully seek, dear successful entrepreneur, and you will be willingly helped.

04. MORE THAN MONEY, MUTUALISM

“We looked at your portfolio,” a top corporate honcho preambles as he slides into his seat. “You must be very expensive. We have a very small budget. Emphasis. In. VERY.” Then he lets out a hearty chuckle for his cleverness.

Before going to the meeting, we checked their published annual report with a multi-billion net profit and a firm position in the top 500 corporations in the country. 

In contrast, we are a small, thriving, independent studio.

On the other side of the world, a few years ago, we fell in love with a client: a CEO of a Filipino family-led steel company. When we submitted a cost proposal, she glanced at the total figure and said: “I learned this from my father. Do not devalue your partners and drive a hard bargain. They need to thrive and succeed so they can help you better. If you succeed, we succeed.”

From that moment on, we had to calibrate our cost proposal carefully for every project with her companies to ensure we charged reasonably and proportionally to the complexities of each project.

She embodies mutualism, and we want her to be a patron saint of C-Suites everywhere.

05. MICROSCOPES ARE FOR MICROBES

Micromanagement, generally, is the saboteur of creativity and innovation. It betrays your culture, lack of confidence, immunity to groundbreaking ideas, and a colossal dampener of enthusiasm and visionary imagination. Perhaps the best example is when a brand adopts the philosophy and means of a Nanny State that infantilizes its constituents.

We all understand the stakes, and failure is not our desired outcome. But we must also recognize that we all have roles with attendant expertise, skillset, and talents. (see #2)

When faced with intelligent and creative partners, exhaling and unclenching is an option.

Successful entrepreneurs see the world as their playground. Freedom is a hotbed of excellent work. If you don’t believe it, try it!

06. RUSH JOB ≠ PROUD ACHIEVEMENT.

“We wanted it yesterday!”  is one of our favorite icebreakers when a potential client responds to the question: When is this needed?

This response begs the following question: isn’t rushing a clue for either lack of foresight, clear directions, or mishandling of priorities? Of course, many consultants will take on the limited-time challenge for a higher fee. Expect also compromises on the work.

Terrific clients and CEOs have mastered the art of planning and time management. They are cognizant of the reality that excellent work takes time to reach its optimal potential. Creative consultants love them and commit to uncompromised work.

A reasonable time is a valuable tool for pragmatic people. (see #1)

07. WHEN CREDIT IS GREAT

Nothing fosters gratitude more than recognition of a job well done. It cements relationships and reinforces partnerships. Clients often bask in excellent work achievements and conveniently obscure the collaborations that realize them.

Acknowledgment is a fantastic fuel for creative consultants. Publicly recognizing their contributions engenders devotion and loyalty; successful entrepreneurs know this feeling too well.

“Please!” A potential client once asked. “Do not tell people you are collaborating with me!”

Baffled, we replied: “Oh! Why does that matter?”

“Because if my biggest competitors know you are helping me, they will knock on your door, offer you much more money, and you might leave me!”

For once, we didn’t have a snappy response.

We want to hear from you about your project

Writer Ric Gindap
Date Published February 17, 2023

The post What Creative Consultants Really Want From Clients (No, It’s Not Always Money) appeared first on Design For Tomorrow.

One such polymath is Jerome Lorico. He oscillates between fashion design, art, writing, mentoring, teaching, and, if you have access to his private account, social media-based punditry. His posts are lucid yet strongly-worded critiques on the state of mediocrity, railings on political abuses or injustices, and at times, pointed jabs at a decline of common sense—all stark contrasts to his generally shy, measured, and soft-spoken demeanor.

Jerome’s creative fluency cross-pollinates his writing and designing abilities. Pick up a piece of his garment, and it will be somehow apparent: His plot is a careful weaving of longing, imagination, and cultural references. Words are his fabrics, design his grammar, cut his syntax, and material manipulations and finishes his diacritics and punctuations. These combine into well-crafted pieces imbued with innovative details, cultural curiosities, and engaging narratives that make the clothes become wearable poetry.

LORICO, Jerome’s namesake brand, is the go-to fix for the confident, stylish, sharp, and fiercely loyal folks who embrace the designer’s maverick spirit, originality, and distinctive point of view. Fellow designers are openly vocal about their admiration for his talent, techniques, and authenticity. Yet it was a challenging, circuitous path before he reached this point of esteem.

ARTISTIC GESTATION

We harken back to a young boy in a handicraft factory in a small town in Albay.

“My earliest memory was actually sleeping on top of the boxes of handicrafts in Bicol,” he candidly reveals about his humble beginnings. “That’s when I actually started getting really fascinated with anything that’s created, anything that’s tactile because, at a very young age, I was exposed to the different materials.”

Growing up with meager means, he talks about having no access to the world of creativity, the pangs of jealousy for classmates with an expanded box of crayons, and walking up to school on top of a hill. The most ‘stylish’ event in the sleepy province is when people dress up for the kurodalan – the dance held in the plaza or a basketball court. He recounts his initial brush with the world of fashion through the colors and captions in his mother’s Avon catalogs. The most transformational awareness of fashion came one day courtesy of the television show F! (hosted by Cher Calvin, Angel Aquino, and Daphne Ocena). F! was instrumental for the young Jerome to discover the Philippine Fashion Design Competition.

“I remember vividly what really inspired me. It was FDCP’s Philippine Fashion Design Competition. Jojie Lloren won the FDCP grand prize and was sent to Paris to compete and won the grand prize there. That single news on a TV program inspired me because they mentioned that the materials Jojie used were wood beads. The corset was made of abaca, it was molded abaca, and abaca was very familiar to me.”

Jerome’s father disapproves of this fashion awakening and regularly shreds the young boy’s fashion drawings. This reduces Jerome to tears but does not discourage him. He goes on drawing and hides his designs. This flourishing creative inclination has an upside: Jerome wins local drawing and design competitions and uses the prize money to buy groceries that please his mother. Yet the kindled fashion sense kept secretly burning. He made a decision to excel in school. This will be his passport to Manila to pursue his dream to design. His early heartbreak was wanting to enroll in the University of the Philippines College of Fine Arts. However, they could not afford the bus fare to Manila, so he enrolled in Bicol University, where he majored in Communications Literature and graduated with honors.

Running away from home after graduation, with nothing in his arms but a cigarette box containing his clothes, a backpack, and a few crumpled hundreds in his pocket, he rode the bus to find a job in the capital city. He hand-carried his CV to notable designers’ ateliers and never heard from them again. Money is running out, so he decided to look for a corporate job. Eventually, he landed an interview on PLDT’s customer service floor and got the job, but later found out that a design competition was about to happen. After a day of orientation, he decided to quit and pursue the competition instead. It was a stressful time laced with self-doubts, but his gambit paid off. The sketch he sent became a national semi-finalist, an incredible achievement since he’s the only one who is not a fashion designer or has any background in fashion design.

He went home to Bicol to make his entry, but he didn’t have money to produce the garment, so he sent out letters to Municipal and provincial governments, only to be disappointed. He cried by the municipal hall stairwell after he was handed P50 for the fare to go home. He persisted, and eventually, a cooperative gave him bus tickets to Manila, but he is short of a couple of thousands more. Then one day, his mother handed him P1,500 to cover the rest of the expense. His father sold all his chickens to subsidize his son’s dream to compete.

CREATIVE CONQUESTS

All the initial struggles ended in failure as his entry was not chosen for the top prize. Yet the setbacks, losses, and heartbreaks are not deterrents for a determined, creative, and passionate dreamer.

Jerome eventually triumphs, winning many international competitions. Most notable were the ones in Japan (judged no less than the legendary Hanae Mori). With the winning prize money, he labored to finance his designs and collections. Eventually, his work was noticed, and he was invited to Singapore Fashion Week.

The Singapore show led a chain of events. During the after-party, he was approached to join London Fashion Week. He applied, was accepted, and later discovered that The Philippines had already endorsed Mich Dulce as an official delegate to the prestigious London show. Both of them went, but unlike the other invited country representatives, the two had no government support. They soldiered on despite the lack of resources. Having no money to present their collection in the Fashion Week venue, they showed their clothes in a couple of small rooms in the Philippine Embassy.

Jerome’s innovative knits and sculptural dresses got noticed, and he got encouraged by a fashion week attendee to send his CV to an unspecified brand. Intrigued, he followed suit. This resulted in two weeks of tense waiting, a return ticket to Manila about to expire, running out of money, sleeping on the couch, and doing household chores and errands for a benevolent friend who sheltered him while he waited for the result.

The anonymous brand turned out to be the revered Alexander McQueen.

If his competition triumphs in Japan made him aware of a different level of craft, creativity, and design, the McQueen experience gave him a window into a proper global brand’s inner workings. It refined his techniques, polished his point of view, and elevated his creative aspirations. He recalls how the interview was a nerve-wracking experience, gripped with fear, self-doubt, and a sinking feeling that he had let himself down. Eventually, his competitive nature and inner fighter kicked into high gear, and he managed to demonstrate his sense of determination, skill, and blossoming talent.

BRANCHING AS IT IS ROOTING

Returning to Manila, he established his brand, had a critical and commercial collaboration with directional denim brand VIKTOR, had successful fashion week presentations, and a runaway hit solo show. He later accepted fashion design advisory positions in the country’s top academic institutions like Mint College and DLSU-College of St. Benilde. He has proven his design chops and ability to build a brand, but something about his hometown cannot be untangled regardless of where or what he designs.

He feels that Albay and Bicol’s imprints are fertile bedrocks of inspiration and a sense of unshakeable longing.

“Even though I’ve been longing to be in the city for the longest time, deep inside my heart, I’ve always wanted to stay in a place like my province. To have quiet nights where you can hear crickets,” he wistfully declares. “Whenever I’m sad, back when I was young, I would just go to our rooftop, and I would stargaze. I would just look at the shadows of the mango trees growing on the hills. This is what my childhood was all about. If I was not a big dreamer, I wouldn’t be in the city. But at the same time, that dream was also founded with what was around me when I was young.”

“I believe that your origin is very important,” he adds. “Roots are very important because it is where you come from, and where you come from actually not just affects who you are right now, but it can actually determine where you’re heading. It’s impossible to actually erase the things you’ve been experiencing in the past. It’s essential to appreciate who you are right now because I believe that a person also changes. You evolve, that’s true, but it’s vital for people, not just creative people or people with dreams, any ordinary person, to actually really find who you are. And you can only find that out if you know and acknowledge your origin.”

Anyone attempting to condense Jerome’s accomplishments so far will struggle: how can you give justice to such prodigious talent, risk-taking feats, and compelling struggles in the confines of a thousand words?

He humbly admits that he is still evolving. If you care to listen closely, while he talks of pushing forward, the deep roots of his earliest years in Albay and Bicol find their way into the unhurried enunciations of his answers. It draws you to see the lateral branches that reach deeper into a visionary pool of memories and yearning. It’s down there that exceptional beauty springs from to blossom and capture imaginations everywhere.

Writer Ric Gindap
Photography All photos provided by Lorico Team
Date Published July 19, 2022

The post Prodigy and Provenance appeared first on Design For Tomorrow.

Being the pioneer for the product itself in the country, they understood that it was not just about introducing it to the public; it was also about educating the people. Kind Kones, as their name entails, was founded on the principles of being kind to one’s health, the planet, animals, and each other. Keeping all of these principles in mind while still making the experience for their customers fun and indulgent, they were credited as the store that “makes vegan cool”.  

In 2021, Design for Tomorrow took on Kind Kones’ rebranding–for both their design and strategy. The challenge is to make the brand packaging stand out amid a slew of competitors, expand its target market to include the supermarket category, and veer away from the niche vegan category. The brand will be reintroduced to the market as a plant-based frozen dessert for all, highlighting inclusivity while still maintaining their sophisticated brand identity.

In order to make the promotion of healthy desserts and honest ingredients a fun experience, Design for Tomorrow directed Kind Kones’ rebranding in an abstract and graphic but controlled and sophisticated way. The color palette from an interior sent by the owners became the inspiration to create a unique color system for the brand identity. We have spotlighted the delightful ingredients and incorporated them into the brand language created for generic retail design and the different flavors of the plant-based frozen dessert. A unique wordmark that perfectly encapsulates Kind Kones’ goal to stand out was created for the brand. The wordmark, as well as the colors, are applied to the brand’s collaterals and merchandise.

Through a carefully thought-of design, a bespoke wordmark, and the application of the strategy and innovation in the overall concept, Design for Tomorrow was able to present Kind Kones as a brand that radiates fun, playfulness, and indulgence. With a new guise, the beloved plant-based frozen dessert has been elevated to a masstige experience – marrying premium and inclusivity whilst indulging a vast majority of current and new customers alike with enormous delight. It is an approachable luxury brand of plant-based frozen desserts that caters to and gives everyone an enjoyable dessert experience.

“It was an absolute pleasure working with Ric and the team on the rebrand of Kind Kones. They were incredibly patient and were able to match our vision in a completely bespoke manner. They took the time to listen to our ideas but also brought fresh ideas to the table along with their experience and creativity. Despite being geographically separated, it was a seamless experience and the end result exceeded our expectations. I’d highly recommend Ric and his team!”

SERINA S. BAJAJ

Co-Founder, Kind Kones

Writer Ma. Julie Therese Amos
Photography Amy Asyraf
Date Published April 22, 2022

The post Rebranding For Kind Kones appeared first on Design For Tomorrow.