Curio: High-end Lifestyle Magazine Devoted To Luxury Watches

Timeline is one of the Philippines’ leading watch retail companies. For over 50 years since its establishment in 1963, the company has catered to a discerning clientele who use and collect timepieces of high quality. 

Initially offering the Swiss luxury timepiece Rado (which the company distributes exclusively in the Philippines), Timeline expanded its prestige portfolio to include Tissot, Citizen, Tommy Hilfiger, J Springs, Mido, Frederique Constant, Storm, Andy Warhol, and other well-known luxury and accessible fashion timepiece brands. 

Having an expanding roster of brands, Timeline approached Design For Tomorrow to capsulize its promotional and marketing communications efforts, cut its advertising budget, and raise the visibility and profile of the company as the curator of respected global watch brands for local collectors. 

DFT responded by proposing a consolidated print platform, a mere fraction of its national broadsheet print ad placements. It conveys the collections more engagingly, centralizes its marketing efforts, and extends the content’s reach to social media syndication.

A bespoke lifestyle magazine to showcase premium timepiece brands is born. From the French word “curiosité,” CURIO is defined as a small yet complex object, a product of art, and a figure with exquisite attention to detail. 

Curio Magazine features stunning and original imagery, authentic stories, and fascinating deep dive into a lifestyle anchored on horology culture.

The publication transcended the highly-commercial nature of catalogs into an engaging tool that expounds on each brand’s story. It became a promotional magnet for passers-by and evolved into a collectible gift for the in-store experience.