Timeline is one of the Philippines’ leading watch retail companies. For over 50 years since its establishment in 1963, the company has catered to a discerning clientele who use and collect timepieces of high quality.
Initially offering the Swiss luxury timepiece Rado (which the company distributes exclusively in the Philippines), Timeline expanded its prestige portfolio to include Tissot, Citizen, Tommy Hilfiger, J Springs, Mido, Frederique Constant, Storm, Andy Warhol, and other well-known luxury and accessible fashion timepiece brands.
Having an expanding roster of brands, Timeline approached Design For Tomorrow to capsulize its promotional and marketing communications efforts, cut its advertising budget, and raise the visibility and profile of the company as the curator of respected global watch brands for local collectors.
DFT responded by proposing a consolidated print platform, a mere fraction of its national broadsheet print ad placements. It conveys the collections more engagingly, centralizes its marketing efforts, and extends the content’s reach to social media syndication.
A bespoke lifestyle magazine to showcase premium timepiece brands is born. From the French word “curiosité,” CURIO is defined as a small yet complex object, a product of art, and a figure with exquisite attention to detail.
Curio Magazine features stunning and original imagery, authentic stories, and fascinating deep dive into a lifestyle anchored on horology culture.
The publication transcended the highly-commercial nature of catalogs into an engaging tool that expounds on each brand’s story. It became a promotional magnet for passers-by and evolved into a collectible gift for the in-store experience.
Client TIMELINE Group of Companies / Ray Jacinto Editor-in-Chief (Issue 01) Ranier Jacinto Editor-in-Chief (Issue 02)
Industry Lifestyle, Fashion, & Retail Discipline Branding, Design, Editorial Location Makati City, Philippines
Editorial, Creative & Design Director Ric Gindap Associate Creative Director / Art Director Marlon Lacanilao Associate Art Director / Senior Designer Elizabeth Teotico Associate Art Directors / Style & Sittings Editor Bonnapart Galeng Fashion Editor Levenson Rodriguez Designers Ralph Neil Carreon, Mariel Sayuno Copywriters Andrea Hechanova, Samantha Sales Collaborators (Photographers) Lee Santiago, Rxandy Capinpin, Chris Yuhico, Jar Concengco, Edrick Bruel, Joseph Pascual (Makeup Artists) Carl Dana, Anton Padtu, Apple Faraon, MC Villaranda, Karen Hazel Ruiz, Marivic Gonjoran, Raymond Ko, Mich Osmeña, Macy Gutierez (Stylists) Mike De Guzman, George Palmiano, Sheila Marie Danipog, Joel Ven Malazo, Ryuji Shiomitsu, Danila Familara (Food Styling) Kervin Pasco Project Director Roman Roxas Production Officer Joyce Ann Caponpon