Because of Commtalk‘s success as a medium of engagement, Ayala Land Premier, the luxury real estate development arm of the Ayala Group (and sister company of Alveo Land), invited Design For Tomorrow to create its own branded publication, Loft.
How Ayala Land Premier’s Real Estate Magazine Design Was Made
As the most prestigious developer in the country, Ayala Land wanted a tactile expression of its core brand values while exuding the characters the company is reputed for: luxury, sophistication, refinement, understated elegance, the highest standards. The publication should also exude the company’s enduring values that enrich its exclusive communities’ elevated quality of life.
Editorial Direction & Print Production Specifications
Working closely with the core Ayala Land Premier team of brand guardians, strategists, and marketing communications teams for this real estate magazine project we define an editorial direction, design, and expression strategy while employing a curatorial approach. High production values were used throughout, from bespoke content and visuals down to print production specifications. Aromatic ink was also stipulated and special silver metallic foil, debossed on the masthead (logomark) that Design For Tomorrow also designed.
The covetable magazine features travel, lifestyle, provocative essays, creative profiles, and snippets of the Ayala Land Premier communities’ lifestyle. The result is a deluxe publication exclusively distributed within the Ayala Land Premier communities and select establishments that complement the brand’s sophisticated lifestyle.
Client Ayala Land Premier Industry Real Estate, Property Development Discipline Editorial Consultancy, Strategy, Design, Art Direction, Brand Expression, Branded Content, Production, Custom Publishing Location Philippines
Editorial, Creative & Design Director Ric Gindap Masthead Designer Ric Gindap Executive Editor Bonnapart Galeng Associate Editor Mia De Vega Contributing Editor Jeanilyn Kwan Associate Creative Director Marlon Lacanilao Senior Art Director Elizabeth Teotico Designers Ralph Neil Carreon, Israel Contreras, Shintaro Lopez, Rashina Tuazon, Patricia Ibañez, Ma. Cecilia Inocencio Copywriters Lorenzo Fresnoza, Madelyn Ebro Production Officer Joyce Ann Caponpon