Seamlessly blending the functions of a lifestyle magazine, branded content, promotional and public relations, and product portfolio, Design For Tomorrow conceived Slice to support a lifestyle retailer Alto Design’s rebranding.
The magazine is a cost-efficient way to consolidate the promotion of international furniture, kitchens, and accessories brands in Alto’s portfolio. It also became a platform to showcase architects and interior designers’ works that used Alto products and brands.
Employing all original content, stunning portraits, product/still life photography, and streamlined design, Slice became a collectible and engaging alternative to oft-discarded brochures and product catalogs.
Client Alto Design Industry Retail, Lifestyle Discipline Brand expression, Custom Publishing, Art Direction, Design Location Makati City, Philippines
Editorial, Creative & Design Director Ric Gindap Managing Editor Estelle Piencenaves Contributing Features Editor Laarni Jocson Contributing Sittings & Fashion Editor Bonnapart Galeng Art Director Ric Gindap, Marlon Lacanilao Masthead Design Ric Gindap Writers Angelo V. Suarez, Ade Magnaye, Anna Gamboa, Kristine Gonzalez, Wowie Wong, Boogs Rosales, Jayvee Fernandez Photographers & Artists Jar Concengco, Diego Lorenzo Jose, John Taca, Jason Mendoza, Angela Taguiang Stylists & Makeup Artists Leveson Rodriguez, Mike de Guzman, George Palmiano, Fred Penales, Tim Bautista, Carl Dana, Michelle Osmeña, Hilda Llacuna, Elias Aberilla, Raquel R. Arañez, Marilyn Omboy, Lala Nuevaorlanda