Pulse is a bespoke publication featuring original content and stunning photography to celebrate and express the many facets of Makati City.
The magazine is conceived, produced, designed, and published by Design For Tomorrow for Alveo Land to support the many landmark developments and investments of the leading property developer. It also plays a supporting role in the place branding campaign “Multifaceted Makati” DFT developed for Alveo.
Crossing over the functions of vision articulation, placemaking, and brand engagement, Pulse reinforces the country’s grandest city as a place to be for business and commerce, living and leisure, as well as opportunities and optimisms.
Pulse, the bespoke publication celebrating Makati City, continues to captivate readers with its original content and breathtaking photography. As a creation of Design For Tomorrow (DFT) for Alveo Land, one of the leading property developers, the magazine remains committed to showcasing the many landmark developments and investments that shape the city’s landscape and properties. Pulse not only serves as a platform for Alveo Land but also plays a crucial role in the city branding campaign known as “Multifaceted Makati,” which was developed by the DFT team.
At the heart of Pulse’s mission is the convergence of vision articulation, placemaking, and brand engagement. With each issue, the magazine reinforces Makati City’s status as the country’s grandest urban center, highlighting its appeal as a hub for business and commerce, an ideal place for living and leisure, and a land brimming with opportunities and optimism which would give a big emphasis on the city branding.
The publication showcases the latest developments spearheaded by Alveo Land, unveiling visionary projects that shape the city’s skyline. From soaring skyscrapers to innovative urban spaces, Pulse offers an exclusive glimpse into the future of Makati City. Through stunning visuals and in-depth features, readers gain insights into the meticulous design, sustainability initiatives, and community-centric approach that define Alveo Land’s developments.
With its visually striking design, Pulse engages readers on multiple levels. The magazine’s layout and aesthetic reflect the vibrancy and energy of Makati City, while its content strikes a balance between informative and inspirational. Pulse aims to inspire readers to explore the city, discover its hidden treasures, and engage with the community, ultimately creating a stronger sense of belonging and appreciation for Makati.
Client Alveo Land / City of Makati Industry Real Estate Discipline Place Branding, Vision Articulation, Editorial Consultancy, Design, Art Direction, Production, Custom Publishing, Branded Content Location Makati City, Philippines
Editorial, Creative & Design Director Ric Gindap Managing Features Editor Grisel Garcia Associate Creative Director Marlon Lacanilao Style & Sittings Editor Bonnapart Galeng Fashion Editor Levenson Rodriguez Associate Art Director Elizabeth Teotico Designers Ralph Neil Carreon, Israel Contreras, Shintaro Lopez, Rashina Tuazon, Patricia Ibañez Copywriters Mia De Vega, Andrea Hechanova Forward Planner Roman Roxas