Unilab is the Philippines’ biggest pharmaceutical company and a significant force in the Southeast Asian region. Under its umbrella are many successful subsidiaries operating in health, agriculture, beauty, and allied services. All these companies and the parent brand have thousands of employees that needed corporate updates, culture integration, and community engagement.
In late 2013 Unilab enjoined Design For Tomorrow to review its two publications People In Focus – a magazine for Unilab employees and community engagement; and Bayanihan – a journal for corporate culture, social responsibility, and company advisories.
Drawing on DFT’s extensive editorial experience, we deconstructed the two publications. Then we merged them into the new Bayanihan, a fresh quarterly fusing the needs of corporate communications and commercial lifestyle magazine elements.
A new editorial structure is adopted, creating new sections, pacing, and content presentation. Supporting the features are impactful creative and art direction, innovation in portrait photography, and product styling. A more sophisticated layout and grid, a relaxed photographic style, and complementary typography rounded up the magazine overhaul. In 2014, we color-coded every issue for the first series, making it collectible and compelling everyone to complete the set.
The redesign is a runaway hit, increasing employee engagement, requests to be featured, and awareness of division activities and career advancements within the Unilab family.































Client United Laboratories Industry Healthcare Discipline Editorial Consultancy, Strategy, Design, Art Direction Location Philippines
Editorial, Creative & Design Director Ric Gindap Associate Creative Director Ric Gindap, Marlon Lacanilao Associate Art Director/Senior Designer Elizabeth Teotico Associate Art Director Bonnapart Galeng Designers Ralph Neil Carreon, Israel Contreras, Shintaro Lopez, Rashina Tuazon, Patricia Ibañez, Ma. Cecilia Inocencio Collaborators (Photography) Rap Yu, Chris Yuhico, Jar Concengco, Brian Fontanilla Forward Planners Roman Roxas, Lorenzo Fresnoza Digital Strategists Edward Martinez, Samantha Sales