Unilab: Community Engagement Marketing and Corporate Culture Development

Redesign of corporate culture, CSR, and community engagement magazine for Asia's leading pharmaceutical company

Unilab is the Philippines’ biggest pharmaceutical company and a significant force in the Southeast Asian region. Under its umbrella are many successful subsidiaries operating in health, agriculture, beauty, and allied services. All these companies and the parent brand have thousands of employees that needed corporate updates, culture integration, and community engagement.

In late 2013 Unilab enjoined Design For Tomorrow to review its two publications People In Focus – a magazine for Unilab employees and community engagement; and Bayanihan – a journal for corporate culture, social responsibility, and company advisories.

Drawing on DFT’s extensive editorial experience, we deconstructed the two publications. Then we merged them into the new Bayanihan, a fresh quarterly fusing the needs of corporate communications and commercial lifestyle magazine elements.

A new editorial structure is adopted, creating new sections, pacing, and content presentation. Supporting the features are impactful creative and art direction, innovation in portrait photography, and product styling. A more sophisticated layout and grid, a relaxed photographic style, and complementary typography rounded up the magazine overhaul. In 2014, we color-coded every issue for the first series, making it collectible and compelling everyone to complete the set.

The redesign is a runaway hit, increasing employee engagement, requests to be featured, and awareness of division activities and career advancements within the Unilab family.

Community Engagement Magazine Cover Design
Community Engagement Magazine Manifesto Design
Community Engagement Magazine Sections Design
Community Engagement Magazine Product Promotion Design
Community Engagement Magazine Product Highlight Design
Community Engagement Magazine President Interview Design
Community Engagement Magazine Westmont General Manager Interview Design
Community Engagement Magazine UAP General Manager Interview Design
Community Engagement Magazine Pediatrica OTX General Manager Interview Design
Engagement Magazine Employees Council Chairman Interview Design
Community Engagement Magazine Corporate VP of Medical Affairs General Manager Interview Design
Community Engagement Magazine Cover
Community Engagement Magazine Table of Contents
Community Engagement Magazine HR Heads Interview Design
Community Engagement Magazine Chapters Design
Community Engagement Magazine Page Design
Community Engagement Magazine Editorial Team Interview Design
Community Engagement Magazine General Manager Dynavision Interview Design
Community Engagement Magazine Colorful Design
Community Engagement Magazine Executives Interview Design
Community Engagement Magazine Illustrated Cover Design
Community Engagement Magazine Senior Employees Interview Design
Community Engagement Magazine Photography Cover Design
Community Engagement Magazine Chairman of the Board Interview Design
Community Engagement Magazine Pottery Cover Design
Community Engagement Magazine Colorful Table of Contents Design
Community Engagement Magazine Key Personnel Article Design
Community Engagement Magazine Illustration Design
Community Engagement Magazine Service Awardee Article Design
Community Engagement Magazine Bronze Statue Cover Design
Community Engagement Magazine IComply Team Interview Design

Client United Laboratories Industry Healthcare Discipline Editorial Consultancy, Strategy, Design, Art Direction Location Philippines

Editorial, Creative & Design Director Ric Gindap Associate Creative Director Ric Gindap, Marlon Lacanilao Associate Art Director/Senior Designer Elizabeth Teotico Associate Art Director Bonnapart Galeng Designers Ralph Neil Carreon, Israel Contreras, Shintaro Lopez, Rashina Tuazon, Patricia Ibañez, Ma. Cecilia Inocencio Collaborators (Photography) Rap Yu, Chris Yuhico, Jar Concengco, Brian Fontanilla Forward Planners Roman Roxas, Lorenzo Fresnoza Digital Strategists Edward Martinez, Samantha Sales