Arthaland: Sustainable Real Estate Rebranding Design

Refreshing the logo and overhauling the identity of the pioneer in sustainable-centric luxury development

Arthaland is a boutique luxury developer with pioneering LEED-certified projects that established itself at the forefront of green and sustainable development. Its portfolio includes benchmark-setting projects like Arya Residences, Cebu Exchange, Arthaland Century Pacific Tower, and Savya Financial Center.

After a successful initial collaboration for the branding and vision articulation of Sevina Park, Arthaland tasked Design For Tomorrow to refresh its corporate master brand.

Following a series of audits and revalida sessions with principal stakeholders and key management, we repositioned the brand from “Future Proof By Design” into “Building Sustainable Legacies,” fully capturing the brand’s essence. After which, we delivered a refined icon, sophisticated wordmark, a design system, and a detailed brandbook to guide the refreshed brand’s implementation.

Arthaland New Logo
Arthaland Pattern Gold
Arthaland Letterhead Mockup
Arthaland Pattern Green
Arthaland Business Card Mockup
Arthaland Brand Manual Type Specimen 1
Arthaland Brand Manual Type Specimen 2
Arthaland Brand Manual Mockup
Arthaland Brand Manual Mockup

Client Arthaland Industry Property Development, Real Estate Discipline Branding, Identity, Design Location Philippines

Creative Directors Ric Gindap, Marlon Lacanilao Art Directors Bonnapart Galeng, Marlon Lacanilao Logo Designer Marlon Lacanilao Designers Israel Contreras, Bessie Borja Collaborator (Product Renders) Federico Termulo III Account Director Bernadette Lindres Forward Planner Lorenzo Fresnoza