Coming home from her international training as a pastry chef, Meryl Candice Go invited Design For Tomorrow to redesign the logo and packaging suite for an upscale confectionery brand specializing in limited-batch macarons and truffle chocolates. The brand’s clear vision came with the given name “Alchemy” and a brand proposition, “Baking magic.”
Alchemy intends to elevate the brand into a more premium footing from its initial calligraphic and playful identity. It necessitates that the new logo project sophistication to reflect the excellent quality of the product and the higher price point it commands.
DFT delivered a streamlined A+M monogram that echoes a wizard’s hat as a nod to its “Baking magic” proposition. We introduce graphic patterns and charming illustrations made by various artists to grace seasonal box packaging.
Alchemy quickly rose to prominence, cultivating a loyal following and fans as it continues to spread tasteful magic.
Client Alchemy Industry Retail Discipline Branding, Design, Packaging Location Philippines
Logo Design Ric Gindap Art Directors Bonnapart Galeng, Elizabeth Teotico Designers Elizabeth Teotico, Mika Torres