ActiveTV: Media Company Rebranding

activeTV, founded in Melbourne and operating from its base in Singapore, is an award-winning media producer of hit franchise shows in Asia along with a string of independently-produced television series, content, activation initiatives, and events.

Combining the experience of Emmy Award-winning producers and cutting-edge digital strategists, activeTV Digital also specializes in bite-sized programming and branded content for online platforms. With its awareness that an advertiser will unlikely be satisfied with a single media outlet for their message in today’s media landscape.

With a heavy push for digital content, newly independent ownership, the rapidly changing media consumption habits, a saturated sector it is operating in, the need to revitalize the brand prompted activeTV to reach out to Design For Tomorrow for a logo redesign.

We began the assignment by assessing the old logo and its corresponding equity. We then engaged the key decision-makers to define a framework. The resulting work is a framing icon that doubles as a dynamic placeholder of varied content it produces. The logo also echoes the @ character – one of the most ubiquitous symbols of the digital world.

The evolution brings a bold, more flexible brand that can adapt to future potential brand extensions across multiple platforms while retaining its expressive visual brand identity.