ActiveTV: Media Company Rebranding

Reframing the identity for a Melbourne-founded media company

activeTV, founded in Melbourne and operating from its base in Singapore, is an award-winning media producer of hit franchise shows in Asia along with a string of independently-produced television series, content, activation initiatives, and events.

Combining the experience of Emmy Award-winning producers and cutting-edge digital strategists, activeTV Digital also specializes in bite-sized programming and branded content for online platforms. With its awareness that an advertiser will unlikely be satisfied with a single media outlet for their message in today’s media landscape.

With a heavy push for digital content, newly independent ownership, the rapidly changing media consumption habits, a saturated sector it is operating in, the need to revitalize the brand prompted activeTV to reach out to Design For Tomorrow for a logo redesign.

We began the assignment by assessing the old logo and its corresponding equity. We then engaged the key decision-makers to define a framework. The resulting work is a framing icon that doubles as a dynamic placeholder of varied content it produces. The logo also echoes the @ character – one of the most ubiquitous symbols of the digital world.

The evolution brings a bold, more flexible brand that can adapt to future potential brand extensions across multiple platforms while retaining its expressive visual brand identity.

activeTV Digital aims to provide diverse and powerful solutions to meet the evolving needs of different advertisers as a media company rebranding. In an era of heavy emphasis on digital content and quick changing media consumption habits, activeTV found itself in a saturated sector, necessitating an effective revitalization of its brand. Recognizing the importance of maintaining a strong visual identity through the digital industry, activeTV reached out to Design For Tomorrow for a logo redesign, seeking a more modern and adaptable brand image.

Throughout the process of creating a logo that will have a strong impact for the brand; the resulting work is a dynamic logo that incorporates a framing icon, symbolizing the varied content produced by activeTV. This icon serves as a visual representation of the company’s ability to adapt and evolve across multiple platforms. Furthermore, the logo incorporates the @ character, a ubiquitous symbol of the digital world, emphasizing activeTV’s focus on digital media and its commitment to staying at the forefront of technological advancements as a goal for media company rebranding.

The logo redesign represents an evolution towards a bold and flexible brand identity. With its new visual elements, activeTV is well-equipped to extend its brand across various platforms and explore future opportunities for growth. The redesigned logo captures the essence of activeTV’s expressive and forward-thinking nature, positioning the company as a leader in the ever-evolving media landscape.

By collaborating with Design For Tomorrow, activeTV has successfully transformed its brand image, aligning it with the demands of a digital-centric era. The redesigned logo is a testament to activeTV’s commitment to innovation and its dedication to delivering compelling and engaging content to its audience.

As activeTV continues to expand its presence and produce high-quality media content, the redesigned logo will serve as a powerful visual representation of its brand identity. With its newfound flexibility and adaptability, activeTV is poised to thrive in a rapidly evolving industry, embracing new opportunities and setting new benchmarks for excellence in media production and digital content creation.

ActiveTV Typography
ActiveTV Logo White
ActiveTV Logo Black

BRAND EXTENSIONS

ActiveTV Brand Extensions
ActiveTV Decal Camera and Mic
ActiveTV Decal Company Car

Client ActiveTV Industry Media, Entertainment Discipline Branding, Design Location Singapore

Logo Designers Ric Gindap, Elizabeth Teotico, Marlon Lacanilao Art Directors Elizabeth Teotico, Marlon Lacanilao Designers Rashina Tuazon, Shintaro Lopez Account Manager Roman Roxas