Author: Miguel Lim

Client Profile

Alembong: Reclaiming Filipino Feminine Energy in Fashion

Jerome Lorico's ALEMBONG collection is a defiant act of reclamation. It challenges the colonial gaze that demoted the Filipina word for spirited wit and feminine freedom into a synonym for frivolousness. Spun from piña and silk, the garments drape like wind, suggesting both modesty and abandon. Arriving in Milan as a provocation, ALEMBONG restores the lost energy, merging the barrio lass and the city girl in one stunning body.

DFT Perspectives and Culture

Beauty Storytelling and The Shock of The New

Social scientists are alarmed, and marketers are panicking: a peculiar social crisis is unfolding as friendships vanish and younger generations increasingly withdraw. This surge in isolation isn't just a phase; it's a public health crisis. For brands, the answer isn't louder ads, but a strategic shift towards emotional fluency, intimacy, and building genuine community to foster belonging in an increasingly disconnected world.