PHILSME magazine covers showcasing brand identity: professional portrait and stacked hands with business keywords.

News

Portraying the Filipino Enterprise in Print

Design For Tomorrow collaborated with PHILSME on the inaugural PHILSME Business Magazine, a portrait-led print publication created to give permanence, presence, and attention to the stories of Filipino entrepreneurs.

Design For Tomorrow (DFT) celebrates the debut of PHILSME Business Magazine, launched at the 18th PHILSME Business Expo & Conference on May 22, 2026, at the SMX Convention Center, Pasay City.

Magazine open to Publisher's Note with a portrait of a woman seated, featuring elegant layout design.
The Publisher’s Note sets the tone for PHILSME Business Magazine as a platform for the stories, people, and ambitions shaping Filipino enterprise.
Open magazine with a woman in black business attire, discussing leadership. Text emphasizes belief over control.
The cover story places leadership, belief, and entrepreneurial resilience at the center of a strong portrait-led editorial treatment.
Brian Corella in a modern office setting with a branded design article titled Four Pesos.
A portrait-led feature spread on Brian Corella and The Maverick Brand, framing entrepreneurship through craft, identity, and the business of men’s hair grooming.
Open magazine layout with articles on entrepreneurship, featuring professional portraits and bold titles emphasizing leadership.
PHILSME Business Magazine brings together leading voices in business, finance, and entrepreneurship, offering practical insight for the country’s SME community.

For more than 12 years, PHILSME has built a vital platform for small and medium enterprises in the Philippines. Through its flagship PHILSME Business Expo & Conference, it has gathered founders, entrepreneurs, corporate solution providers, franchisors, investors, policymakers, and business leaders around one clear purpose: helping the country’s SME ecosystem grow stronger.

Its move into publishing extends that mission onto the printed page.

PHILSME Business Magazine was created as a collectible, portrait-led publication that gives permanence to the stories of Filipino entrepreneurs. It places the people behind the businesses at the center of the page, presenting enterprise through character, courage, and lived experience. The magazine also supports small and medium businesses by connecting them with brands, partners, collaborators, and opportunities for growth.

Magazine spread featuring woman in stylish interior. Headline reads: At 39, She Walked Away.
A feature spread on Imelda “Peggy” Bose of Sylphs and Other Faeries, presenting enterprise through character, craft, and a deeply personal brand story.

As PHILSME’s creative collaborator, Design For Tomorrow, a Manila-based branding, strategy, design, editorial, and custom publishing agency, led the concept, art direction, and design direction for the magazine’s inaugural issue.

The objective was to create a publication with presence: tactile, considered, and memorable. Print gives entrepreneurial stories a physical life. It slows the reader down and gives each profile the space to be seen, kept, and returned to. Visibility becomes something held in the hand, rather than lost in the scroll.

For DFT, the project reflects a belief in custom publishing, editorial design, brand storytelling, and strategic content as tools for giving institutions, communities, and industries a clearer image of themselves.

We celebrate PHILSME’s move into publishing and are grateful to have collaborated on an inaugural issue that gives fuller form to the courage and craft of Filipino entrepreneurs.

Family business owners with children in modern kitchen, showcasing work-life balance. Text: Building a Company Without Stepping Away From Family.
A feature spread on Sine Haraya, presenting entrepreneurship as an act of creativity, collaboration, and purpose-driven growth.

At its best, enterprise is measured by nerve, persistence, imagination, and the stubborn optimism required in a country where entrepreneurs often become dreamers, accountants, operations managers, occasional therapists, and, before lunch, possibly electricians.

Through PHILSME Business Magazine, these stories gain a more permanent form: printed, framed, designed, and given the dignity of attention.

Design For Tomorrow case study in magazine with Creative Director's Note, highlighting branding and visual identity themes.
The Creative Director’s Note presents DFT’s perspective on print as a medium for presence, permanence, and more intentional storytelling.

Related

Client Profile

Alembong: Reclaiming Filipino Feminine Energy in Fashion

Jerome Lorico's ALEMBONG collection is a defiant act of reclamation. It challenges the colonial gaze that demoted the Filipina word for spirited wit and feminine freedom into a synonym for frivolousness. Spun from piña and silk, the garments drape like wind, suggesting both modesty and abandon. Arriving in Milan as a provocation, ALEMBONG restores the lost energy, merging the barrio lass and the city girl in one stunning body.