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DFT at Ad Expo 2025: Branding the Future with Ateneo’s Aspiring Creatives

Design For Tomorrow (DFT) took part in the Ateneo Ad Expo 2025, a flagship project of the Ateneo Collegiate Society of Advertising (CoSA), to connect with aspiring creatives in the industry. This year, our Creative Director Ric Gindap was invited as one of the speakers and we had the opportunity to talk about branding and its crucial role in effective advertising.

Igniting Creative Futures

Last April 2025, Design For Tomorrow (DFT) partnered with the Ateneo Collegiate Society of Advertising (CoSA) to take part in their flagship project, Ad Expo. This annual program offers Ateneo students firsthand insights into the dynamics and work culture in the advertising industry through brand-led experiences, agency activations, and career opportunities. This year’s edition was themed Ad to Cart, and with our participation, we aimed to offer a unique perspective, emphasizing the crucial role that branding plays in the industry. 

We participated in the on-campus booth fair for two consecutive days, offering inquisitive students an inside look at our agency’s work and role in the creative industry. We showcased some of our works and opened internship opportunities for students aspiring to gain hands-on experience in the creative industry. We also plugged our sister company, Spruce Gallery, a third-space shop and art gallery in Ortigas that houses independent magazines. 

Photo Courtesy of DFT
Photo Courtesy of Orange Martinez
Photo Courtesy of Carmela Papa

Honored to Inspire the Next Wave

Our engagement extended to the talk series, where DFT’s Creative Director and Chief Strategist, Ric Gindap, delivered a keynote on navigating the creative process of campaigns. Our talk explored how innovative strategies can amplify a brand’s market presence, illustrated by case studies from our work with luxury property, The Velaris Residences, and five-star event and entertaining brand, Marquis. Among the other guest speakers were Dennis Austriaco, Head of Nescafé, who discussed creating an authentic brand identity that fosters lasting customer loyalty, and Juliana Denise, a marketing strategist and entrepreneur, who shared strategies on positioning products as must-have items. 

We are honored and grateful for the cherished opportunity to play a meaningful role in crafting an inspiring journey for the next generation of aspiring creative, advertising, and branding professionals.

We are currently accepting internship applications. If you are interested in working with DFT, visit our careers page for more details or send your CV and portfolio to bl@designfortomorrow.co.

Photo Courtesy of DFT
Photo Courtesy of DFT
Photo Courtesy of Orange Martinez
Photo Courtesy of DFT

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